Hi
Are you unable to get any response from the camera at all or just in MAX or LabVIEW? As far as I can remember, I just downloaded the Basler Camera Configuration Tool Plus from:
http://www.baslerweb.com/beitraege/beitrag_en_26565.html
This allows you to set all the camera parameters so you should be able to view greyscale images from the camera in MAX. I don't think I was ever able to see colour in MAX, only by using my LabVIEW VIs.
Let me know if that helps,
Gary