Are you trying to set the number format or the color of the cell? Use the Excel Set Cell Format.vi to set the number format as you would in Excel in the custom Format Cell options. For example, if you want the cell/row/column to have 3 digits of precision type in the Number Format 0.000. Say you have a date/time entry, then use mm/dd/yyyy hh:mm:ss.000 and so on. Again, check the custom format cell options in Excel for more.
As for the color, there's another VI that does that: Excel Set Color and Border.vi.