Kennon Cotton gave a presentation at NI Week 2002 showing how to create a setup.exe in LabVIEW that does not require the user to install the LabVIEW run-time engine. This presentation may be found at:
http://digital.ni.com/niweekpresentations.nsf/a3153572d74a4dd686256a8e00799a3c/2ad060bbfcc3511186256b950052a40c?OpenDocument
The demo files are not presently located at the above link (but they will be soon), but may temporarily be downloaded at:
ftp://ftp.ni.com/incoming/DeployingLVApps.zip
Good Luck,
-Jim