VISA is an API that combines access to instruments whether they're connected via GPIB, serial, or TCP/IP. The VISA resource name indicates the connection type and the addressing for that connection. For your specific case, the VISA resource name would be "GPIB::nn::INSTR" where "nn" is the primary GPIB address.
Note: This is documented in the LabVIEW Help file (Help->Search the LabVIEW Help)"