Depends on how you want to call it, but there is.
I have done this with a DLL. I think if you want to do it as an executable, that you have to rename each instance.
I recommend doing some experimentation. There are a number of ways to do it. If you can't get anything working by directly calling multiple instances, try contacting NI support at ni.com/ask. They can be of assistance, as of course, will this board.
However; if you still have trouble, I suggest the following alternative: Make a "loader" which can call multiple instances.
Just out of curiosity, and because it would be helpful in trying to solve your problem, what is the exact nature of the situation which causes you to want to call multiple instances of the same executable? There m
ay be an alternative to this method altogether.
Good luck, and keep us posted.