Hello ejoseph,
I do not know about the particulars of RSLogix and its ActiveX interface, but I recommend that you check out
this developer zone article, which describes the basic mechanics of using ActiveX and LabVIEW.
You should be able to use an automation open, property nodes and invoke nodes to access the relevant ActiveX methods - but again, I'm not sure what these will be so this will be something you'll have to investigate and ask Rockwell.
Alternatively, another way to open another program from LabVIEW is to use the system exec command (which functions like the command line) and possibly pass some arguments to this program.
Hope that helps!
-Sam F, DAQ Marketing Manager