At National Instruments, our well-respected brand is one of our most valuable assets. It embodies all that we stand for, conveys the beliefs and principles upon which we operate, and serves as our introduction in any forum. As an NI Tools Network partner, you are an extension of this brand and a part of our global family serving as valuable brand ambassadors. Whether at events, in a magazine, on a website, or any other avenue, together we should be conveying the same message and tone.
This manual contains guidelines, rules, and examples for upholding the NI Tools Network and NI brand. Its purpose is to give you the tools to ensure consistency in both message and design so that you can effectively and accurately leverage the NI brand in your own marketing and promotion.