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Tips and Tricks - Website Edition

NI Employee (retired)

Did you know that adults now have an average attention span of 8.25 seconds? That is almost an entire second less than a gold fish, which averaged 9 seconds. With the evolution of searching instantly on mobile devices, people automatically want to find what they’re looking for faster and with greater ease. How do you make the most of your customer’s short attention span?

In 2012 Google analyzed, “97 percent of consumers search online for products and services – yet 58 percent of small businesses do not have a website.” So, the first way you can make sure your customer’s 8.25 seconds is spent wisely is by purely havinga website. There are many online tools that allow you to create a website and have a customized URL, with most only costing you a small fee.

Your website should have information about the products you sell and the services you provide. You don’t have

to be a word smith to sell your products online. What are customers looking for?


  • Image - The product you are trying to sell should have an accompanying image. The image doesn’t have to be world-class standard, but it should be clear and should highlight the best features.
  • Description - In the description you should tell your customers what it is and how it can be a solution for their problem. This could be as simple as bullet points of short phrases or a short paragraph of information.
  • Highlight Key Products - If your product works well with NI PXI, tell your viewers. The worst thing is when a customer has to guess at if a certain product would work with their system.
  • Price – You may not want to list a price and instead have a link up to have the customer contact you. However, you don’t want to do this on every product you sell because a customer might feel defeated if they have to contact you about every price.

Once you have your website established, here are a few reasons why you should have a customized URL:

  • Easier to remember and share – Customers talk to each other and you want your website to be easily recalled and shared. If you have a URL that requires a customer to Google it, chances are you’ve lost business.
  • Trustworthy and reliable – If a customer finds your website, but it doesn’t show up with your company name, it may seem unreliable. The more customized your web URL is, the more trustworthy you will seem at first glance and chances are a potential customer would be more willing to stay and browse your site.
  • Search enabled – If you have a simple vanity url for your website and a customer searches for your company, a search tool like Google will pull your company information first.

Finally, make sure your company website clearly lists your contact information. Whether you decided to dedicate an entire tab to contact information or make it part of your header or footer content, make sure it’s easy to find so you don’t miss out on any opportunity.

Make the most of your 8.25 seconds and take a few minutes to create, optimize, or refresh your website today!