NI Partner Network

Community Browser
cancel
Showing results for 
Search instead for 
Did you mean: 

New Partner Co-Marketing Style Guide

penrenpo
Member

NEW PARTNER CO-MARKETING STYLE GUIDE AND LOGO USAGE GUIDELINES

 

Overview

A key benefit to a partner relationship with NI is the ability to leverage our brand. However, it is critical the NI brand and the brands of our partners are expressed properly. To assist you, we have developed updated guidelines and processes for partner comarketing with NI. Visit ni.com/legal for complete terms of use, trademarks, and disclaimers.

 

In this article, see details about these new resources:

  • NI Partner Co-Marketing Style Guide 
  • Pre-Approved NI Imagery and Logos for Alliance Partner Use
  • Third-Party Guidelines for Using NI Logos
  • Updated Request Process for NI Creative Assets

NI Partner Co-Marketing Style Guide

Log in to the Partner Portal to download from the Resource Library, in the "Marketing and Sales Resources" collection. Or, view the guide online


This redesigned style guide contains guidelines, rules, and examples for upholding the NI brand. It gives the partner the tools to ensure consistency in both message and design, so you can effectively communicate the NI brand in all printed and online media. It will also ensure that the relationship between NI and its partners is clear for the partner and end users.


Pre-Approved NI Imagery and Logos for Alliance Partner Use

Download from the Resource Library>Marketing and Sales Resources>Product Imagery collection.

The new Resource Library available through the Partner Portal contains NI product images and logos which have been pre-approved by NI for Alliance partner use. All guidelines in the Co-Marketing Style Guide apply and images will be regularly maintained for the most current products. Any other request for creative should be submitted through the new submission form detailed in the “Request Process” section.

Alliance Partners should log into the Partner Portal and search in the Resource Library. NI stock images are NOT approved for partner use –partners must purchase their own industry or application images.

 

Third-Party Guidelines for Using NI Logos
Download from the Resource Library/Marketing and Sales Resources Or, see attachment.
 

 

Download this document for an abbreviated cheat sheet detailing the specifics of the main use case scenarios. Contact the Alliance Partner Network team if you have questions so the proper guidance can be provided.

 

Important changes include:

  • “LabVIEW” and “LabVIEW NXG” Logos
    • The previous LabVIEW logo is now obsolete; all instances should be removed from third-party marketing
    • All active Alliance Partners are automatically approved to replace existing usage of the LabVIEW logo with the redesigned Powered by LabVIEW logo
    • Specific partner marketing or joint marketing activities require approval to use the redesigned LabVIEW logo and new LabVIEW NXG logo

 

  • “Powered by LabVIEW” Logo
    • Current Powered by LabVIEW logo is now obsolete; all instances should be removed from third-party marketing
    • New redesigned Powered by LabVIEW logo is replacing the use of “LabVIEW” or “LabVIEW NXG” logos in third-party marketing
    • All active Alliance Partners are automatically approved to use the new redesigned Powered by LabVIEW logo; this should replace all instances of previous versions of LabVIEW or Powered by LabVIEW logos.

New Request Process

Alliance Partners can request creative, event, PR, or AdWords assistance or approval by submitting a brief form at ni.com/partnermarketingrequests