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Business Acumen Development

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Developing your business skills is an essential aspect of managing a system integration or consulting business. We commonly tend to focus training investment on technical and engineering related skills, however as your business grows, developing your business acumen is just as important to the overall success of your company. This post will connect you to various resources and events intended to help you in your business acumen development efforts.


Business Acumen Workshop
for NI Partners

March 26-27, 2019 in Austin, TX

Learn More and Register


This interactive workshop covers the essential elements of a successful system integration business. From content based on proven best practices of other system integration companies, you will gain key insights about these elements as well as successful implementation approaches. Using our years of consulting system integration companies, we will discuss the areas of greatest difficulty for growing your integration business.


NIWeek Workshop - Client Creation
May 21 & 22, 2019 in Austin, TX

 Attend either or both workshops. Register now.


Part 1 - What is Your Go-To-Market Strategy? (May 21 Afternoon)

A good marketing strategy is essential to creating new opportunities and increasing sales. Without it, your company has difficulty consistently connecting to your desired customer and left floundering to find new business. During this workshop, we will take you through exercises to define you target markets, your differentiation, and how to position yourself to win new business. 


Part 2 - The Sales Engagement Process (May 22 Afternoon)

Sales is often difficult for Alliance Partners. Many are great at discussing the technical requirements of the project, but lack confidence in the art of selling. During this workshop, we will discuss practical approaches to engaging potential clients, identifying opportunities, leading the customer through the decision process, and increasing your chances of winning the business.



Partnering with Exotek

To support the growth of NI Alliance Partners, National Instrument is partnering with Exotek, to provide training and expertise in building business acumen in the Alliance community. We are working together to deliver programs that help you gain the knowledge and skills necessary to manage the professional service organization expected by our customers with larger opportunities. In November we will deliver the first in a series of webinars to highlight specific areas of business acumen.


Exotek offers additional consulting, workshops, and round table options, specifically designed for NI Alliance Partners, as part of their Business Empowerment Program.



Content from past Business Acumen training sessions is provided in the Business Empowerment section of the Partner Training Resource Library (Partner Portal membership required).

authored by
Christian L, CLA
Applications Engineering Senior Manager - Automotive and Transportation
NI - Austin, TX