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Alliance Partner Program: 2018 Successes and 2019 Outlook


Hello Alliance Partners!


I wanted to first say congratulations for another record-breaking revenue year in 2018! There were a lot of changes this year for NI with a switch to focus industries: Semiconductor, Transportation, and Aerospace/Defense/Government. We have developed strategies around how to engage partners in these industries, and are looking forward to developing similar relationships in other industries and highlighting partners more overall in NI marketing.


Always looking to improve our program, we have implemented an SFDC integration into our Alliance Partner Portal so that you can collaborate better with our NI sales team. We have also revamped our Partner Training Portal.


Looking towards 2019, our program will be making an effort to help improve your partner experience. This will be through updates the Alliance Partner Portal, driving more demand to the Partner and Solutions Directory, incorporating partners more into NI's marketing, and enabling partners to create and drive their own demand. 


Thank you all for a great 2018, and we wish you the best for 2019!


Armando Valim

Director of the Alliance Partner Network

National Instruments