Dear Jon,
I think you have to send the ASCII string to your controller.DO FOLLOWING THINGS.
1) CONFIRM THAT YOUR CONTROLLER SUPPORTS ASCII COMMUNICATION.
2) CONFIRM PIN CONFIGRATION OF YOUR CONTROLLER.THE PIN CONF OF PC SERIAL PORT IS 2-RX 3-TX 5-COM. MAKE A CABLE RX-TX , TX-RX & COM-COM.
3) USE SERIAL PORT VIS
INT PORT, WRT PORT ETC.
ALL THE BEST
SURENDER SINGH