Kenny is right. There are only a few ways that a USB instrument will show up in MAX. One is if the instrument is a USBTMC (Test and Measurement Class) device. If you ask the vendor about this and the vendor goes "Huh?", then it probably isn't. Two is if the vendor has implemented the interface to the instrument as a USB->RS-232 converter. In that case, the instrument would show up in MAX as an additional com port. Third is if you create an inf file yourself using the VISA Driver Development Wizard as described
here. In this case, you would have to use USB RAW commands and get some very detailed information from the vendor. Getting this information is often difficult to impossible and writing a bunch of USB RAW command is not a pleasant job. Normally, you would use the Call Library Function to interface to the vendor's dll or use ActiveX if the vendor provides that. Check the windows device manager to see if the instrument's are listed there and how they are described.