I thought a little bit about how this suggestion should be called. I also feel that NI HAS improved in this area a bit in the last few years but regardless....
We all know that NI sells LV as being "Easy to use" or that people can "rapidly and cost-effectively interface with measurement and control
hardware, analyze data, share results, and distribute systems" "regardless of experience".
What I (And I think many others) miss is that there's a serious side to using LV which can only be harnessed by experienced programmers. I feel that NI should focus more on this "experience scaleability" of LabVIEW which makes it easy to learn but very difficult to master due to the incredible breadth of features and possibilities LV offers. I'm not a marketing guy, so pelase don't ask me how to do this, but I think that maybe highlighting the software engineering side of LV development would help. How about pushing examples of the classic software architectures or demonstrating some more advanced features which don't work "regardless of experience".
LabVIEW grows with any user's knowledge of software engineering and I just feel that this should be focussed on a bit more.