In less than a month, the NIWeek community and social media program was a great success. We energized our most influential LabVIEW customers during the conference and they have since been great word-of-mouth online advocates of the latest version of our software product.
Online quotes from lead users:
‘‘The continued development and support for all things FPGA is great. I really find the new FPGA high-speed arithmetic helpful and noticed improvements in the way the LabVIEW Digital Filter Design Toolkit compiles code, especially now that the toolkit supports the FXP type.’’ – Dan Burns, Graduate Researcher, Massachusetts Institute of Technology
‘‘I liked the more streamlined documentation and the enhanced [LabVIEW] project environment.’’ – Urs Lauterburg, Electronic Engineer, University of Bern, Switzerland
‘‘A very good upgrade! I was impressed by recursive VIs, improved print support for XML, and TDMS improvements, which give me a much more efficient and intuitive way of handling data.’’ – Karl Hanke, Data Systems Lead Engineer, Boeing
‘‘The new Probe [Watch Window] is very good! Perfect for debugging large apps’’ – Fabian Zons, Engineer, The Berghof Group
‘‘I think LabVIEW 2009 shows great continuous improvement. The [partial] Block Diagram Cleanup [tool], new Probe [Watch Window], and new Icon Editor will have the most impact on my day-to-day programming’’ – Dany Allard, Software Developer, Averna
Highlights of the Measurable Results - <1 month data
The following data show the impact our evangelists had at spreading the message about our products online during and immediately following NIWeek.
The Marketing Funnel Success
Additionally, we improved the health of our overall marketing program. Through the different social media and community programs, we engaged in meaningful conversations with audiences throughout the funnel.
Awareness: Waterloo Labs Viral Video
Consideration: NIWeek Blog
Facebook: LabVIEW Fan Page
Additionally, we educated key customers on the various ways to stay connected and obtain technical resources after NIWeek. Through this training, we are able to better equip our evangelists to be successful word-of-mouth advocates.