In recognition of many years of dedication and commitment to NI, the Alliance Partner Network team will honor the following partner companies on Alliance Day during NIWeek 2016 in Austin, Texas. Congratulations on your achievements and we look forward to celebrating with you!
The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievements by integration and consulting partner companies, and add-on software products. 2016 finalists and winners are celebrated during the lunch keynote and awards ceremony held Alliance Day, Monday August 1st, in Austin, Texas. The ceremony is hosted by the Alliance Partner Network team and attended by Alliance Day attendees, NI global sales, product managers, and executive leadership.
80 percent of people are more likely to remember what they see versus what they read. So does it makes sense to create a visual marketing plan for your product or service? You may be thinking, “I’m not creative” or “I don’t have the time or the tools/resources”. Fortunately, there are many free online resources that are easy to use for simple graphical projects.
Infographics are the latest marketing buzz. I used a free online tool called “Canva” to create this infographic for the Alliance Partner Network.This intuitive tool provides all of the resources, except for your images (you’ll have to add those yourself), and allows you to drag and drop these creative elements onto the page.
Before you get started, here are three things you might want to consider:
Who is your audience? In order to create a successful infographic you should determine your audience and the main information they need to know.
What is the main message/call to action? Tell the consumer the benefits of your product or service. You should consider using short phrases and no more than three to four lines to describe your product (See Figure 1).
Do you have good images? If not, you can take them yourself or you might want to hire a photographer. If you’re planning to take your own pictures, make sure you have a plain background and you’re using a good quality camera.
When you’re ready to get started, here's a few tips for creating your infographic:
Watch out for length. Online tools like Canva can really let you get carried away in the length of your infographic. If you’re not sure how long is too long, try printing your infographic. If you can’t print it at home on any length of standard sized paper, you might want to consider shortening it (See Figure 2).
Make sure you have a title, whether it’s your product, service, company name, or event.
You should also check for readability. Color combinations like red on black and dark blue on bright yellow are very difficult and stark color combos. If your company logo has a certain style guide, try and mimic it. You don’t always have to reinvent the wheel.
All in all, remember that the point is to graphically market your product, service, or event. Infographics allow you to present content in visual light, so you’re reaching the 80 percent of your consumers as fast and as efficiently as possible.
If you are interested in booking a demo station, please contact the NIWeek Exhibition Team by calling (512) 683-9810 or by email: firstname.lastname@example.org availability and contract information. Thank you and we look forward to your participation at NIWeek 2016!
For the 25th Anniversary of the program, we would like to highlight Alliance Partners (system integrators, consultants, and LabVIEW Tools Network providers) on the Alliance Day keynote stage and throughout NIWeek .
Do you have a compelling customer application or solution? Have you provided LabVIEW consulting to a large account or critical system? Nominate your application now for a chance to be featured on the Alliance Day keynote stage with your NI Sales Sponsor. If selected, you will receive a NIWeek 2016 full conference pass. Submissions are due by April 29, 2016.
Click here to submit your application to be considered as one of our featured partners at Alliance Day 2016.
NIWeek 2016 Expo – LabVIEW Tools Network Pavilion
The LabVIEW Tools Network pavilion is prime real estate on the expo floor
and is almost completely sold out for 2016. Take advantage of the opportunity to show off your products, solutions, and domain expertise to NI sales, product managers, and customers.
What value does being an exhibitor bring to your company?
With over 3,200 attendees over the week, exhibitors are exposed to system integrators, product vendors, and resellers.
Featured pavilions for aerospace and defense, energy technology, RF and wireless, robotics and autonomous vehicles, transportation, and vision applications.
Connect @NIWeek Lounge and café that offers attendees a place to relax, recharge, and refuel directly on the exhibit floor.