NEW PARTNER CO-MARKETING STYLE GUIDE AND LOGO USAGE GUIDELINES
A key benefit to a partner relationship with NI is the ability to leverage our brand. However, it is critical the NI brand and the brands of our partners are expressed properly. To assist you, we have developed updated guidelines and processes for partner comarketing with NI.
The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievement in system integration, consulting, and add-on software product development. 2018 finalists and winners are honored during the lunch keynote and awards ceremony held on Alliance Day, Monday May 21nd, in Austin, Texas. See the nominees.............
Building on efforts and tracks from previous years, National Instruments and the LabVIEW Champions program is excited to host a new track during NIWeek focused on Software Engineering Processes, Architecture, and Design. This track includes 44 sessions presented by LabVIEW Champions and other experts, in 3 rooms on all 3 days of NIWeek. Don't miss these!
Many NI Alliance Partners currently offer migration services for existing applications to their customers. These services often involve assessments, planning for migrations, and the execution of a migration, which may involve an operating system upgrade, upgrading hardware due to obsolescence, and more. Partners in the Migration Services Program have experience with various types of migration projects, and have completed training on transitioning applications from LabVIEW to LabVIEW NXG.
NIWeek 2018, the annual conference designed for NI engineers, scientists, and industry professionals is fast approaching on May 21-24, 2018 in Austin, Texas. Attendees learn about the NI software-centric platform to accelerate development and increase productivity in automated test and automated measurement systems.
As part of the benefits of the NI Alliance Partner Program, we host a monthly live webinar for our partners, to share information on various product and technical training topics. This post contains the list of topics for our webinar series with links to recordings for on-demand viewing.
NI and other companies provide various commercial off-the-shelf (COTS) or custom cable options and solutions for your connector and cable needs. To help you better understand what you need or options available from NI I have consolidated a few handy links to some of our guides and resources.
Partners are key to the success of the NI ecosystem. We’re looking for industry experts to present success stories, innovation, and practical knowledge at NIWeek 2018. Submit your topic for a chance to be honored with a 2018 Engineering Impact Award.
You're invited to attend the CTA (Certified TestStand Architect) summit as part of the larger CLA summit in Austin on September 18th-20th. For this year we are waiving the CLA/CTA requirement if you are a proficient user of TestStand, using it in your work to develop systems and applications.
Konrad Technologies has been named an NI RF and Wireless Specialty Alliance Partner. The company received this designation for its specialized skills in RF and wireless test capabilities, demonstrated by their Advanced Driver Assistance Systems (ADAS) radar test solutions and RF communications test capabilities.
As an Alliance Partner, Why Should I Attend LabVIEW Developer Days?
LabVIEW Developer Days can be a business development opportunity for an Alliance Partner. Take advantage of this local event to establish your credibility and organically grow your contacts. Read more..........
The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievements by integrators, consultants, and add-on software products. 2017 finalists and winners are celebrated during the lunch keynote and awards ceremony held on Alliance Day, Monday May 22nd, in Austin, Texas.
On May 22nd, Alliance Daybrings together integrators, consultants, and product developers at the Austin Convention Center in Austin, Texas. Take advantage of Advanced Pricingand attend the largest Alliance Partner event of 2017.
Positioned near the expo floor entrance, the LabVIEW Tools Network Pavilion is prime real estate for introducingyour products to NI sales, product managers, and customersduring Alliance Day and NIWeek 2017. These turn-key demo stations are an inexpensive way to take advantage of the full conference exhibitionbenefits.
What value does being an NIWeekexhibitor bring to your company?
Your products are exposed to over 3,000 system integrator, product vendor, and reseller attendees.
Customized booth property with your brand, product benefits, and company expertise
Face-to-face time with attendees and NI leadership
Unlimited Expo Passes for your companies attendees
Don’t miss this year’s opportunity to demo your products in front of potential clients.
Do you have a new customer solution, integration, consulting, or product development success? Submit your application now for a chance to win one of tenAlliance Day and NIWeek 2017 full conference passes. Deadline is March 17, 2017.
Our team has 2 important updates for you; please read the details below and contact firstname.lastname@example.org with any questions.
You may have noticed the overall NI “look” is evolving. As part of that process, all partner membership level and specialty logos have been updated. Partner level logos will be available to download through the Alliance Partner Portal, starting December 1, and Specialty Logos will be distributed directly through email. Any new creative should use the new logos and while it’s not required, we would appreciate updates to your existing collateral at your convenience.
Profile Update Deadline: November 30th
In addition to new logos, your annual partner report will be processed at the end of the year. In order to have accurate information in your report, please make sure your company profile on the Partner Portal is up-to-date. Contact your sponsor directly if you have any questions about your company’s VAR contract or annual revenue by November 30, 2016. Updates posted after that date will not be reflected in your annual report.
The Electronic Design and Embedded Control Alliance Partner Specialties are being merged into one Embedded Specialty. The objective is to drive awareness and adoption of the Embedded Specialty through a simpler message – “NI Embedded Specialty Alliance Partners are proven experts designing medium to large scale embedded control and monitoring applications with the NI software and hardware platform”.
Who is an Embedded Specialty Partner?
In addition to meeting the requirements for the Silver, Gold, or Platinum Alliance Partner Level, Embedded Specialty Alliance Partners must meet the following qualifications:
Maintain specialty sponsorship from NI
Minimum of one Certified LabVIEW Embedded Developer (CLED) on staff and completion of the RIO Integrator training
Establish and maintain Embedded hardware and software product sales
Current Electronic Design and Embedded Control partners will be automatically moved into the Embedded Specialty.
Embedded Specialty Alliance Partners experience several additional benefits, including the following:
NI embedded systems roadmap visibility and alignment
Marketing resources, including print collateral, and Embedded Specialty Logo
In recognition of many years of dedication and commitment to NI, the Alliance Partner Network team will honor the following partner companies on Alliance Day during NIWeek 2016 in Austin, Texas. Congratulations on your achievements and we look forward to celebrating with you!
The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievements by integration and consulting partner companies, and add-on software products. 2016 finalists and winners are celebrated during the lunch keynote and awards ceremony held Alliance Day, Monday August 1st, in Austin, Texas. The ceremony is hosted by the Alliance Partner Network team and attended by Alliance Day attendees, NI global sales, product managers, and executive leadership.
The Alliance Partner Network has recently been honored with industry and peer awards for partner relationship excellence. We could not have received this recognition without you, our valued Partners, and we celebrate with you!
2016 Innovator Award: Impartner - Technology Award
2016 Innovative Best Alliance Practice Award: Association of Strategic Alliance Professionals (ASAP) - Industry Peer Award
2016 Vendor of the Year Award: Control Systems Integrators Association (CSIA) - Industry Peer Award
On behalf of our team, we share these honors with our global Alliance Partners and NI sales and marketing teams. We appreciate your hard work and commitment to success. Looking forward to a great 2016 and many more celebrations to come!
80 percent of people are more likely to remember what they see versus what they read. So does it makes sense to create a visual marketing plan for your product or service? You may be thinking, “I’m not creative” or “I don’t have the time or the tools/resources”. Fortunately, there are many free online resources that are easy to use for simple graphical projects.
Infographics are the latest marketing buzz. I used a free online tool called “Canva” to create this infographic for the Alliance Partner Network.This intuitive tool provides all of the resources, except for your images (you’ll have to add those yourself), and allows you to drag and drop these creative elements onto the page.
Before you get started, here are three things you might want to consider:
Who is your audience? In order to create a successful infographic you should determine your audience and the main information they need to know.
What is the main message/call to action? Tell the consumer the benefits of your product or service. You should consider using short phrases and no more than three to four lines to describe your product (See Figure 1).
Do you have good images? If not, you can take them yourself or you might want to hire a photographer. If you’re planning to take your own pictures, make sure you have a plain background and you’re using a good quality camera.
When you’re ready to get started, here's a few tips for creating your infographic:
Watch out for length. Online tools like Canva can really let you get carried away in the length of your infographic. If you’re not sure how long is too long, try printing your infographic. If you can’t print it at home on any length of standard sized paper, you might want to consider shortening it (See Figure 2).
Make sure you have a title, whether it’s your product, service, company name, or event.
You should also check for readability. Color combinations like red on black and dark blue on bright yellow are very difficult and stark color combos. If your company logo has a certain style guide, try and mimic it. You don’t always have to reinvent the wheel.
All in all, remember that the point is to graphically market your product, service, or event. Infographics allow you to present content in visual light, so you’re reaching the 80 percent of your consumers as fast and as efficiently as possible.