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To help you get caught up with all the resources and links mentioned in the December 2017 webinar we have consolidated them in this blog post. 



As part of the benefits of the NI Alliance Partner Program, we host a monthly live webinar for our partners, to share information on various product and technical training topics. This post contains the list of topics for our 2017 series with links to recordings for on-demand viewing.



NI and other companies provide various commercial off-the-shelf (COTS) or custom cable options and solutions for your connector and cable needs. To help you better understand what you need or options available from NI I have consolidated a few handy links to some of our guides and resources.



Partners are key to the success of the NI ecosystem. We’re looking for industry experts to present success stories, innovation, and practical knowledge at NIWeek 2018. Submit your topic for a chance to be honored with a 2018 Engineering Impact Award.



You're invited to attend the CTA (Certified TestStand Architect) summit as part of the larger CLA summit in Austin on September 18th-20th. For this year we are waiving the CLA/CTA requirement if you are a proficient user of TestStand, using it in your work to develop systems and applications.




Konrad Technologies has been named an NI RF and Wireless Specialty Alliance Partner. The company received this designation for its specialized skills in RF and wireless test capabilities, demonstrated by their Advanced Driver Assistance Systems (ADAS) radar test solutions and RF communications test capabilities.

Read the full release.



As an Alliance Partner, Why Should I Attend LabVIEW Developer Days?

LabVIEW Developer Days can be a business development opportunity for an Alliance Partner. Take advantage of this local event to establish your credibility and organically grow your contacts. Read more..........


Find an event near you >



Submit a appointment request to meet with an NI product expert, to discuss your application and ask questions to the people who built the products you are using.



The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievements by integrators, consultants, and add-on software products. 2017 finalists and winners are celebrated during the lunch keynote and awards ceremony held on Alliance Day, Monday May 22nd, in Austin, Texas. 


See the nominees!



On May 22nd, Alliance Day brings together integrators, consultants, and product developers at the Austin Convention Center in Austin, Texas. Take advantage of Advanced Pricing and attend the largest Alliance Partner event of 2017.



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Positioned near the expo floor entrance, the LabVIEW Tools Network Pavilion is prime real estate for introducing your products to NI sales, product managers, and customers during Alliance Day and NIWeek 2017. These turn-key demo stations are an inexpensive way to take advantage of the full conference exhibition benefits 

What value does being an NIWeek exhibitor bring to your company?  

  • Your products are exposed to over 3,000 system integrator, product vendor, and reseller attendees.  
  • Customized booth property with your brand, product benefits, and company expertise 
  • Face-to-face time with attendees and NI leadership 
  • Unlimited Expo Passes for your companies attendees 

Don’t miss this year’s opportunity to demo your products in front of potential clients. 


Request your pavilion demo station here.




Do you have a new customer solution, integration, consulting, or product development success?  Submit your application now for a chance to win one of ten Alliance Day and NIWeek 2017 full conference passes. Deadline is March 17, 2017.  


NIWeek is held May 22- 25 in Austin, Texas.


Submit your application here.


Dear valued Alliance Partners,

Our team has 2 important updates for you; please read the details below and contact with any questions.

New Logos

You may have noticed the overall NI “look” is evolving. As part of that process, all partner membership level and specialty logos have been updated. Partner level logos will be available to download through the Alliance Partner Portal, starting December 1, and Specialty Logos will be distributed directly through email. Any new creative should use the new logos and while it’s not required, we would appreciate updates to your existing collateral at your convenience.


Profile Update Deadline: November 30th

In addition to new logos, your annual partner report will be processed at the end of the year. In order to have accurate information in your report, please make sure your company profile on the Partner Portal is up-to-date. Contact your sponsor directly if you have any questions about your company’s VAR contract or annual revenue by November 30, 2016. Updates posted after that date will not be reflected in your annual report.


The Electronic Design and Embedded Control Alliance Partner Specialties are being merged into one Embedded Specialty. The objective is to drive awareness and adoption of the Embedded Specialty through a simpler message – “NI Embedded Specialty Alliance Partners are proven experts designing medium to large scale embedded control and monitoring applications with the NI software and hardware platform”.


Who is an Embedded Specialty Partner?

In addition to meeting the requirements for the Silver, Gold, or Platinum Alliance Partner Level, Embedded Specialty Alliance Partners must meet the following qualifications:

  • Maintain specialty sponsorship from NI
  • Minimum of one Certified LabVIEW Embedded Developer (CLED) on staff and completion of the RIO Integrator training
  • Establish and maintain Embedded hardware and software product sales

Transition Plan

Current Electronic Design and Embedded Control partners will be automatically moved into the Embedded Specialty.


Embedded Specialty Alliance Partners experience several additional benefits, including the following:

  • NI embedded systems roadmap visibility and alignment
  • Marketing resources, including print collateral, and Embedded Specialty Logo
  • Improved visibility and promotion, including:

Interested in Joining the Embedded Specialty?

Contact National Instruments at


In recognition of many years of dedication and commitment to NI, the Alliance Partner Network team will honor the following partner companies on Alliance Day during NIWeek 2016 in Austin, Texas. Congratulations on your achievements and we look forward to celebrating with you!25th_APN_logotype__301V_Final.png

25th Anniversary Honorees

  • Advanced Measurements
  • Averna Technologies
  • Bloomy Controls
  • Chuck Lippmeier Enterprises
  • G Systems
  • Process Automation Corporation
  • QMT Group
  • viScience
  • XOn Software GmbH


Penny Wright
Senior MarCom Manager
Alliance Partner & LabVIEW Tools Network


The NI Alliance Partner and LabVIEW Tools Network awards recognize outstanding achievements by integration and consulting partner companies, and add-on software products. 2016 finalists and winners are celebrated during the lunch keynote and awards ceremony held Alliance Day, Monday August 1st, in Austin, Texas. The ceremony is hosted by the Alliance Partner Network team and attended by Alliance Day attendees, NI global sales, product managers, and executive leadership.

Register Now for Alliance Day and NIWeek 2016

Congratulations to finalists in the following categories:

LabVIEW Tools Network Product of the Year – 2016 Finalists

Application Enablement

Platform Connectivity

Developer Productivity

Community Contribution

Regional Partner of the Year Awards – 2016 Finalists

Americas Region

Asia-Pacific Region (APAC)

Europe, Middle East, India, and Africa Region (EMEIA)

Penny Wright
Senior MarCom Manager
Alliance Partner & LabVIEW Tools Network


25th_APN_logotype__301V_Final.pngThe Alliance Partner Network has recently been honored with industry and peer awards for partner relationship excellence. We could not have received this recognition without you, our valued Partners, and we celebrate with you!

  • 2016 Innovator Award: Impartner - Technology Award
  • 2016 Innovative Best Alliance Practice Award: Association of Strategic Alliance Professionals (ASAP) - Industry Peer Award
  • 2016 Vendor of the Year Award: Control Systems Integrators Association (CSIA) - Industry Peer Award

On behalf of our team, we share these honors with our global Alliance Partners and NI sales and marketing teams. We appreciate your hard work and commitment to success. Looking forward to a great 2016 and many more celebrations to come!



80 percent of people are more likely to remember what they see versus what they read. So does it makes sense to create a visual marketing plan for your product or service? You may be thinking, “I’m not creative” or “I don’t have the time or the tools/resources”. Fortunately, there are many free online resources that are easy to use for simple graphical projects.


Infographics are the latest marketing buzz. I used a free online tool called “Canva” to create this infographic for the Alliance Partner Network.This intuitive tool provides all of the resources, except for your images (you’ll have to add those yourself), and allows you to drag and drop these creative elements onto the page.

Before you get started, here are three things you might want to consider:

  1. Who is your audience? In order to create a successful infographic you should determine your audience and the main information they need to know.
  2. What is the main message/call to action? Tell the consumer the benefits of your product or service. You should consider using short phrases and no more than three to four lines to describe your product (See Figure 1).
  3. Do you have good images? If not, you can take them yourself or you might want to hire a photographer. If you’re planning to take your own pictures, make sure you have a plain background and you’re using a good quality camera.

When you’re ready to get started, here's a few tips for creating your infographic:

  • Watch out for length. Online tools like Canva can really let you get carried away in the length of your infographic. If you’re not sure how long is too long, try printing your infographic. If you can’t print it at home on any length of standard sized paper, you might want to consider shortening it (See Figure 2).
  • Make sure you have a title, whether it’s your product, service, company name, or event.
  • You should also check for readability. Color combinations like red on black and dark blue on bright yellow are very difficult and stark color combos. If your company logo has a certain style guide, try and mimic it. You don’t always have to reinvent the wheel.

All in all, remember that the point is to graphically market your product, service, or event. Infographics allow you to present content in visual light, so you’re reaching the 80 percent of your consumers as fast and as efficiently as possible.


The LabVIEW Tools Network pavilion is already 75% booked. Don't wait - reserve your demo station today! Learn more about the details here.

If you are interested in booking a demo station, please contact the NIWeek Exhibition Team by calling (512) 683-9810 or by email: for availability and contract information. Thank you and we look forward to your participation at NIWeek 2016!


Penny Wright

LabVIEW Tools Network

Sr. MarCom Manager


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Calling all Alliance Partners!

For the 25th Anniversary of the program, we would like to highlight Alliance Partners (system integrators, consultants, and LabVIEW Tools Network providers) on the Alliance Day keynote stage and throughout NIWeek .

Do you have a compelling customer application or solution? Have you provided LabVIEW consulting to a large account or critical system? Nominate your application now for a chance to be featured on the Alliance Day keynote stage with your NI Sales Sponsor. If selected, you will receive a NIWeek 2016 full conference pass. Submissions are due by April 29, 2016.

Click here to submit your application to be considered as one of our featured partners at Alliance Day 2016.

NIWeek 2016 Expo – LabVIEW Tools Network Pavilion


The LabVIEW Tools Network pavilion is prime real estate on the expo floor

and is almost completely sold out for 2016. Take advantage of the opportunity to show off your products, solutions, and domain expertise to NI sales, product managers, and customers.

What value does being an exhibitor bring to your company?

  • With over 3,200 attendees over the week, exhibitors are exposed to system integrators, product vendors, and resellers.
  • Featured pavilions for aerospace and defense, energy technology, RF and wireless, robotics and autonomous vehicles, transportation, and vision applications.
  • Connect @NIWeek Lounge and café that offers attendees a place to relax, recharge, and refuel directly on the exhibit floor.

Learn more and request your demo station here.


This document is intended to be a compilation of best practices for our Alliance Partners to help them get the most out of their entry in the Alliance Partner Directory.


Did you know that adults now have an average attention span of 8.25 seconds? That is almost an entire second less than a gold fish, which averaged 9 seconds. With the evolution of searching instantly on mobile devices, people automatically want to find what they’re looking for faster and with greater ease. How do you make the most of your customer’s short attention span?

In 2012 Google analyzed, “97 percent of consumers search online for products and services – yet 58 percent of small businesses do not have a website.” So, the first way you can make sure your customer’s 8.25 seconds is spent wisely is by purely havinga website. There are many online tools that allow you to create a website and have a customized URL, with most only costing you a small fee.

Your website should have information about the products you sell and the services you provide. You don’t have

to be a word smith to sell your products online. What are customers looking for?


  • Image - The product you are trying to sell should have an accompanying image. The image doesn’t have to be world-class standard, but it should be clear and should highlight the best features.
  • Description - In the description you should tell your customers what it is and how it can be a solution for their problem. This could be as simple as bullet points of short phrases or a short paragraph of information.
  • Highlight Key Products - If your product works well with NI PXI, tell your viewers. The worst thing is when a customer has to guess at if a certain product would work with their system.
  • Price – You may not want to list a price and instead have a link up to have the customer contact you. However, you don’t want to do this on every product you sell because a customer might feel defeated if they have to contact you about every price.

Once you have your website established, here are a few reasons why you should have a customized URL:

  • Easier to remember and share – Customers talk to each other and you want your website to be easily recalled and shared. If you have a URL that requires a customer to Google it, chances are you’ve lost business.
  • Trustworthy and reliable – If a customer finds your website, but it doesn’t show up with your company name, it may seem unreliable. The more customized your web URL is, the more trustworthy you will seem at first glance and chances are a potential customer would be more willing to stay and browse your site.
  • Search enabled – If you have a simple vanity url for your website and a customer searches for your company, a search tool like Google will pull your company information first.

Finally, make sure your company website clearly lists your contact information. Whether you decided to dedicate an entire tab to contact information or make it part of your header or footer content, make sure it’s easy to find so you don’t miss out on any opportunity.

Make the most of your 8.25 seconds and take a few minutes to create, optimize, or refresh your website today!