I think I tracked down the problems. Mainly user error with multiple issues that made sort of trial and error testing annoying. Camera was defaulted to trigged mode which prevents the status light from responding unless it gets a trigger. Trying to run it in Ni-MAX locks it up and then prevents it from launching the photon focus application later. Seems like the best procedure is to:
Verify CameraLink cable is in Port 0 and not Port 1
Open NI-MAX and load proper camera file
Exit Ni-MAX
Launch Photonfocus application
Save Current Settings to file
Reset to Factory setting and make those default
Close Photonfocus application
Open Ni-MAX and try to get a snap to verify the camera is working.